From the 30th January to the 3rd February, Germany has hosted one of the most important fairs where the main characters were toys and entertainament for children and adults. 

The Spielwarenmesse has had an incredible success as the numbers demostrate: in five days the fair has been visited by over 68.500 people that know this type of field of work. 

The toy exhibit had 2902 showcases placed in 170.000 m2 where traders could present their ideas to visitors from all over the world. Among these stands, some were dedicated to other countries such as Italy, England, Spain, Hong Kong, Canada and many others. Indeed, China has used 120 stands in the hall 11.0.

This year, however, the fair stood out compared to other years because it celebrated its 70th year of activity and celebrated itself by remembering tradition and turning to modernity. How? With a space dedicated to technology. Controlled vehicles, aircraft and robots, but also multimedia and electronic toys have been present in this great event. The same Ernst Kick, CEO of Spielwarenmesse eG, underlined how the main target of the Fair is to be in step with the times and, above all, with the reference markets.

In spite of the foreign and technological pavilions, attention has also been focused on holiday items, games for children under 2 years of age and games suitable for the exterior of the houses, also receiving considerable success.

Surely, being a fair dedicated to commercial, deserves to be visited to those who have the opportunity. The official website of Spielwarenmesse has already published information about the next year, so don't  miss this event we advise you to consult it.

Participating to this event was a very stimulating experience for us, and in the end there is nothing more beautiful than being able to work with all this, the same Nietzsche said: "The authentic man is hiding a child: that he wants to play".